![]() Apparently-viral Instagram marketing saw Curtis cheerlead with remarkable vigour for months, chastising those who disliked the film and hollering her approval for those who did. The 2021 Sundance Film Festival concluded Tuesday night with a virtual awards ceremony, honoring CODA a family drama centered on a high school student who is the child of deaf adults. They did this by stressing the film’s popularity with real people - the sorts of people (young, cool, see superhero movies) with whom the ailing Academy is eager to align itself.Īs well as cute traditional advertising - billboards of Yeoh in her “movie star” incarnation declaring “Everything has led to this” - the campaign leant heavily on the zeitgeisty lingo which also defines its aesthetic. Gradually the film’s clout snowballed along with its box office, as more and more critics - as well as industry insiders - declared their love.īy the autumn, it was clear the film had a real shot at the gongs, and A24 set about securing them. The three were drafted into energetic service to support the film’s international release. Yeoh, Curtis and Huy Quan were sure bets all already held in deep affection by hardcore genre fans and cinema influencers. Amongst the cast, A24 found they had an eager, willing and winning trio of stars with unique comeback narratives. Meanwhile, Rebecca Hall’s directorial debut, Passing, seems to be the title likeliest to make a dent in next year’s Oscar derby. It soon became their highest-grossing film ever, packing out arthouse cinemas, then nudging into multiplexes. But even without in-person buzz, CODA (more on that movie later) managed to break the record for the costliest acquisition in Sundance history, with Apple TV+ dropping a lofty 25 million for the rights. A24 rode the wave and opened the film domestically shortly after. Word of mouth began strongly from a crowd at fever-pitch excitement, on the opening night of their first in-person festival in years. ![]() “This movie is almost perfectly tailored to your guys’ brains.” “I cannot imagine a better audience and crowd for this movie,” said c0-director Daniel Kwan as they took to the stage to present it. ‘CODA’ Stars Marlee Matlin, Troy Kotsur & Daniel Durant Talk Authentic Portrait Of Deaf Culture & The Need To Represent It With A Broader Range Of StoriesMOR. SXSW has some track record with the Oscars: Spellbound, Undefeated and For Sama all began in Texas, but nothing fictional has ever broken through. The film didn’t look like awards bait, so they didn’t position it as such. Have a look at the trailer above and the key art below.Hence the decision of distributor A24 to premiere not at Cannes or Venice, and not even at Sundance (where previous indie films that have broken through at the Oscars have started, such as Precious, Little Miss Sunshine and last year’s winner, Coda) but instead at South by Southwest, the annual nerd/hipster knees-up in Austin, Texas. The pic opens day-and-date in theaters and Apple TV+ on August 13. It’s the first in Sundance history to sweep all the top prizes.ĬODA is produced by Vendome Pictures and Pathé, with Philippe Rousselet, Fabrice Gianfermi, Patrick Wachsberger and Jérôme Seydoux serving as producers and Ardavan Safaee and Sarah Borch-Jacobsen as EPs. ![]() CODA strikes some false notes, but it also delivers heartfelt emotion. (Apple TV+) The movie, which swept the award ceremony at this year’s Sundance Film. The hit of the 2021 virtual Sundance Film Festival centers on a teenager whos the only hearing member of her close-knit family. Jones learned how to use sign language for the role. Audience Award and a Special Jury Award for its ensemble. Emilia Jones, left, with Marlee Matlin in CODA. Writer-helmer Siân Heder won the Directing Award at the virtual Sundance Film Festival awards this year, and the fest’s opening-night film also scored the U.S. Sundance Review: Opening-Night Film ‘CODA’ Featuring Oscar Winner Marlee Matlin Encouraged by her enthusiastic, tough-love choirmaster (Eugenio Derbez) to apply to a prestigious music school, Ruby finds herself torn between the obligations she feels to her family and the pursuit of her own dreams. But when Ruby joins her high school’s choir club, she discovers a gift for singing and soon finds herself drawn to her duet partner Miles (Ferdia Walsh-Peelo). The girl’s life revolves around acting as interpreter for her parents (Oscar winner Marlee Matlin and Troy Kotsur) and working on the family’s struggling fishing boat every day before school with her father and older brother (Daniel Durant).
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